Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership

This Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University of Technology & Innovation (APU) is an exceptional choice. APU is renowned for its strong industry-focused curriculum and state-of-the-art facilities, providing students with a cutting-edge learning environment. The program's unique blend of business acumen and digital leadership skills ensures graduates are highly competitive and future-ready in the rapidly evolving global marketplace.

science STEM Designated
schedule Duration

36 Months

school Level

Bachelors

location_on Location

Malaysia

stars Credits

360

menu_book Syllabus & Modules

01

Digital Business Strategy

Core Module

02

Leadership in a Digital Age

Core Module

03

Business Analytics & Data-Driven Decision Making

Core Module

04

Project Management for Digital Transformation

Core Module

05

E-commerce and Digital Marketing

Core Module

06

Organisational Behaviour and Change Management

Core Module

07

Financial Management

Core Module

08

Global Business Environment

Core Module

Career Outcomes

Employment Rate

Graduates employed within 6 months

85%
Employed
Other

Average Starting Salary

RM 3,500 - RM 6,000 (Malaysian Ringgit) per month for entry-level positions, with significant growth potential.

Core Focus & Roles

Digital Business Analyst Digital Project Manager E-commerce Manager Business Development Executive (Digital Focus)
Graduates will be well-prepared for leadership roles in various industries undergoing digital transformation. They can pursue careers in digital strategy, business development, project management, and consultancy, working in technology companies, multinational corporations, e-commerce platforms, or even starting their own digital ventures. The program equips students with the skills to drive innovation and manage change in a digitally-driven world.

Entry Requirements

language

English & Others

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Accepts 15 Years Education

Yes

GMAT N/A
GRE N/A
SAT N/A
ACT N/A
IELTS 5.5
TOEFL 46
PTE N/A
Duolingo N/A
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MAX. Backlogs Allowed

1

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Application Fee

Waiver Available

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Deposit Fee

Yes

event

Document Submission Deadline

One month before course start

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Application Deadline

One month before course start

Apply for this Course open_in_new Official Course open_in_new
event

Scholarship Deadline

One month before course start

school

Academic

  • Min GPA 70
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