Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Bachelor of Arts (Honours) in Digital Advertising

This Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University of Technology & Innovation (APU) is an exceptional choice due to APU's strong academic reputation for technology and innovation-driven programs. The university boasts state-of-the-art facilities and industry-aligned curriculum, ensuring graduates are equipped with practical, cutting-edge skills highly valued in the dynamic digital advertising landscape. APU's emphasis on practical application and industry collaboration provides a robust learning environment for aspiring digital advertising professionals.

science STEM Designated
schedule Duration

36 Months

school Level

Bachelors

location_on Location

Malaysia

stars Credits

360

menu_book Syllabus & Modules

01

Digital Marketing Fundamentals

Core Module

02

Advertising Creative Strategy

Core Module

03

Social Media Marketing

Core Module

04

Search Engine Optimization (SEO) & Marketing (SEM)

Core Module

05

Data Analytics for Marketing

Core Module

06

Integrated Marketing Communications

Core Module

07

Digital Advertising Campaigns

Core Module

08

Content Marketing & Storytelling

Core Module

Career Outcomes

Employment Rate

Graduates employed within 6 months

85%
Employed
Other

Average Starting Salary

RM 3,000 - RM 5,500 per month (Entry-level in Malaysia)

Core Focus & Roles

Digital Marketing Executive Social Media Manager SEO Specialist Advertising Account Executive
Graduates will be well-prepared for roles in advertising agencies, marketing departments of various industries (e-commerce, tech, retail, finance), media companies, and digital marketing consultancies. Opportunities also exist in client-side marketing teams and as independent digital marketing consultants.

Entry Requirements

language

English & Others

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Accepts 15 Years Education

Yes

GMAT N/A
GRE N/A
SAT N/A
ACT N/A
IELTS 5.5
TOEFL 46
PTE N/A
Duolingo N/A
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MAX. Backlogs Allowed

1

check

Application Fee

Waiver Available

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Deposit Fee

Yes

event

Document Submission Deadline

One month before course start

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Application Deadline

One month before course start

Apply for this Course open_in_new Official Course open_in_new
event

Scholarship Deadline

One month before course start

school

Academic

  • Min GPA 70
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