Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Bachelor of Arts (Honours) in Marketing Management

Asia Pacific University of Technology & Innovation (APU) is renowned for its industry-focused curriculum and state-of-the-art facilities, providing an excellent environment for aspiring marketing professionals. This Honours degree offers a robust blend of theoretical knowledge and practical application, preparing graduates for the dynamic world of marketing. APU's strong links with industry ensure that the program remains current and relevant, enhancing graduate employability.

science STEM Designated
schedule Duration

36 Months

school Level

Bachelors

location_on Location

Malaysia

stars Credits

360

menu_book Syllabus & Modules

01

Principles of Marketing

Core Module

02

Consumer Behaviour

Core Module

03

Digital Marketing Strategies

Core Module

04

Marketing Research

Core Module

05

Brand Management

Core Module

06

Integrated Marketing Communications

Core Module

07

International Marketing

Core Module

08

Strategic Marketing Management

Core Module

Career Outcomes

Employment Rate

Graduates employed within 6 months

85%
Employed
Other

Average Starting Salary

MYR 3,000 - MYR 6,000 (starting salary in Malaysia)

Core Focus & Roles

Marketing Executive Digital Marketing Specialist Brand Assistant Market Research Analyst
Graduates can pursue careers in various marketing functions across diverse industries including tech, retail, finance, media, and non-profit. Opportunities range from developing marketing campaigns to analyzing market trends and managing brands. This degree provides a strong foundation for both corporate roles and entrepreneurial ventures.

Entry Requirements

language

English & Others

check

Accepts 15 Years Education

Yes

GMAT N/A
GRE N/A
SAT N/A
ACT N/A
IELTS 5.5
TOEFL 46
PTE N/A
Duolingo N/A
check

MAX. Backlogs Allowed

1

check

Application Fee

Waiver Available

check

Deposit Fee

Yes

event

Document Submission Deadline

One month before course start

event

Application Deadline

One month before course start

Apply for this Course open_in_new Official Course open_in_new
event

Scholarship Deadline

One month before course start

school

Academic

  • Min GPA 70
smart_toy AI Powered

Ace Your University Interview

Practice with our advanced AI interviewer. Get real-time feedback on your answers, tone, and confidence to secure your spot.
Start Mock Interview arrow_forward
mic