Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Bachelor of Arts (Honours) in Marketing Management with a Specialism in Digital Marketing

Asia Pacific University of Technology & Innovation (APU) boasts a strong academic reputation, particularly in technology-driven fields. This program is an excellent choice as it leverages APU's cutting-edge facilities and industry connections to provide a comprehensive and practical education in digital marketing, a highly sought-after skill in today's global market. The university's focus on innovation ensures graduates are well-prepared for the evolving demands of the marketing landscape.

science STEM Designated
schedule Duration

36 Months

school Level

Bachelors

location_on Location

Malaysia

stars Credits

360

menu_book Syllabus & Modules

01

Principles of Marketing

Core Module

02

Digital Marketing Strategies

Core Module

03

Social Media Marketing

Core Module

04

Search Engine Optimization (SEO) & Marketing (SEM)

Core Module

05

Content Marketing & Analytics

Core Module

06

Consumer Behaviour

Core Module

07

Marketing Research

Core Module

08

E-commerce Strategy

Core Module

Career Outcomes

Employment Rate

Graduates employed within 6 months

90%
Employed
Other

Average Starting Salary

RM 3,500 - RM 5,500 (MYR) starting salary

Core Focus & Roles

Digital Marketing Executive Social Media Manager SEO Specialist Content Marketing Specialist
Graduates will be well-equipped for roles in digital marketing agencies, corporate marketing departments, e-commerce businesses, and tech companies. Opportunities span across various industries, including retail, finance, technology, media, and consulting. The program prepares students for strategic planning, campaign execution, and data analysis within the digital marketing sphere.

Entry Requirements

language

English & Others

check

Accepts 15 Years Education

Yes

GMAT N/A
GRE N/A
SAT N/A
ACT N/A
IELTS 5.5
TOEFL 46
PTE N/A
Duolingo N/A
check

MAX. Backlogs Allowed

1

check

Application Fee

Waiver Available

check

Deposit Fee

Yes

event

Document Submission Deadline

One month before course start

event

Application Deadline

One month before course start

Apply for this Course open_in_new Official Course open_in_new
event

Scholarship Deadline

One month before course start

school

Academic

  • Min GPA 70
smart_toy AI Powered

Ace Your University Interview

Practice with our advanced AI interviewer. Get real-time feedback on your answers, tone, and confidence to secure your spot.
Start Mock Interview arrow_forward
mic