Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Bachelor of Arts (Honours) in Media and Communication Studies

This Bachelor of Arts (Honours) in Media and Communication Studies at Asia Pacific University of Technology & Innovation (APU) is an excellent choice for aspiring media professionals. APU is renowned for its industry-focused curriculum and state-of-the-art facilities, providing a dynamic learning environment. The program's emphasis on practical skills alongside theoretical knowledge ensures graduates are highly competitive and well-prepared for the evolving media landscape.

science STEM Designated
schedule Duration

36 Months

school Level

Bachelors

location_on Location

Malaysia

stars Credits

360

menu_book Syllabus & Modules

01

Media Theory and Criticism

Core Module

02

Digital Storytelling and Content Creation

Core Module

03

Public Relations and Corporate Communication

Core Module

04

Media Ethics and Law

Core Module

05

Global Communication and Culture

Core Module

06

Research Methods in Media

Core Module

07

Integrated Marketing Communication

Core Module

08

Social Media Strategy and Analytics

Core Module

Career Outcomes

Employment Rate

Graduates employed within 6 months

85%
Employed
Other

Average Starting Salary

MYR 3,000 - MYR 5,500 per month (Entry-level in Malaysia)

Core Focus & Roles

Content Creator Public Relations Executive Digital Marketing Specialist Journalist
Graduates can pursue careers in journalism, public relations, advertising, digital marketing, content creation, broadcasting, media production, and corporate communications. They are highly sought after in media agencies, PR firms, marketing departments, government organizations, non-profits, and new media startups.

Entry Requirements

language

English & Others

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Accepts 15 Years Education

Yes

GMAT N/A
GRE N/A
SAT N/A
ACT N/A
IELTS 5
TOEFL 40
PTE N/A
Duolingo N/A
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MAX. Backlogs Allowed

1

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Application Fee

Waiver Available

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Deposit Fee

Yes

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Document Submission Deadline

One month before course start

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Application Deadline

One month before course start

Apply for this Course open_in_new Official Course open_in_new
event

Scholarship Deadline

One month before course start

school

Academic

  • Min GPA 70
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