Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Master of Science in Digital Marketing

The Master of Science in Digital Marketing at Asia Pacific University of Technology & Innovation (APU) is an exceptional choice, leveraging APU's strong academic reputation for producing industry-ready graduates. The program benefits from APU's state-of-the-art facilities, including dedicated digital labs and collaborative learning spaces, fostering a practical and innovative learning environment. Its curriculum is meticulously designed to align with the rapidly evolving digital landscape, ensuring students gain cutting-edge skills and knowledge highly valued by employers.

science STEM Designated
schedule Duration

24 Months

school Level

Masters

location_on Location

Malaysia

stars Credits

40

menu_book Syllabus & Modules

01

Digital Marketing Strategy

Core Module

02

Search Engine Optimization (SEO) & Marketing (SEM)

Core Module

03

Social Media Marketing

Core Module

04

Content Marketing & Storytelling

Core Module

05

Marketing Analytics & Data Visualization

Core Module

06

E-commerce & Mobile Marketing

Core Module

07

Marketing Automation & AI

Core Module

08

Digital Marketing Ethics & Legalities

Core Module

Career Outcomes

Employment Rate

Graduates employed within 6 months

90%
Employed
Other

Average Starting Salary

RM 60,000 - RM 90,000 per annum (Malaysia)

Core Focus & Roles

Digital Marketing Manager SEO Specialist Social Media Strategist Marketing Analytics Manager
Graduates will be equipped for leadership roles in digital marketing departments, marketing agencies, and technology companies. They will drive marketing strategies, optimize online presence, and analyze campaign performance across various industries including retail, e-commerce, technology, finance, and media. Opportunities also exist in consulting and entrepreneurial ventures.

Entry Requirements

language

English & Others

check

Accepts 15 Years Education

Yes

GMAT N/A
GRE N/A
SAT N/A
ACT N/A
IELTS 6
TOEFL 60
PTE N/A
Duolingo N/A
check

MAX. Backlogs Allowed

20

check

Application Fee

Waiver Available

check

Deposit Fee

Yes

event

Document Submission Deadline

One month before course start

event

Application Deadline

One month before course start

Apply for this Course open_in_new Official Course open_in_new
event

Scholarship Deadline

One month before course start

school

Academic

  • Min GPA 70
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