University of Waikato
University of Waikato

Master of Philosophy - Marketing

The University of Waikato's Master of Philosophy in Marketing offers a robust platform for advanced research and critical inquiry within the field. Its strong academic reputation, particularly in business and management, ensures access to cutting-edge research methodologies and expert faculty. The university's modern facilities and supportive research environment make it an excellent choice for aspiring marketing academics or professionals seeking deep theoretical understanding.

public International Students
schedule Duration

12 Months

school Level

Masters

location_on Location

New Zealand

stars Credits

120

menu_book Syllabus & Modules

01

Advanced Marketing Theory

Core Module

02

Qualitative Research Methods in Marketing

Core Module

03

Quantitative Research Methods in Marketing

Core Module

04

Consumer Behaviour Theory

Core Module

05

Marketing Strategy and Practice

Core Module

06

Digital Marketing Research

Core Module

07

International Marketing Dynamics

Core Module

08

Research Project/Thesis

Core Module

Career Outcomes

Employment Rate

Graduates employed within 6 months

85%
Employed
Other

Average Starting Salary

NZD $60,000 - $85,000

Core Focus & Roles

Marketing Analyst Market Research Manager Marketing Consultant Academic Researcher
Graduates are well-prepared for roles in academic research, market analysis, strategic marketing, and consultancy. They can pursue careers in diverse industries including technology, consumer goods, finance, and non-profit organizations, leveraging their advanced analytical and research skills.

Entry Requirements

language

English & Others

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Accepts 15 Years Education

Yes

GMAT N/A
GRE N/A
SAT N/A
ACT N/A
IELTS 6.5
TOEFL 90
PTE 58
Duolingo 120
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MAX. Backlogs Allowed

4

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Application Fee

Waiver Available

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Deposit Fee

yes

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Document Submission Deadline

Spring:-Jan, Summer:-May

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Application Deadline

Spring:-Feb, Summer:-June

Apply for this Course open_in_new Official Course open_in_new
event

Scholarship Deadline

Yes

school

Academic

  • Min GPA 78
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