Edinburgh Napier University
Edinburgh Napier University

MSc International Marketing with Tourism (Dual Degree)

Edinburgh Napier University offers a highly reputable program in International Marketing with Tourism, leveraging its strong industry connections and innovative teaching methods. The dual degree aspect provides a unique competitive edge, combining deep marketing expertise with specialized tourism knowledge. Students benefit from state-of-the-art facilities and a vibrant, international learning environment in a world-renowned tourist city.

public International Students
schedule Duration

12 Months

school Level

Masters

location_on Location

United Kingdom

stars Credits

180

menu_book Syllabus & Modules

01

International Marketing Strategy

Core Module

02

Tourism and Hospitality Management

Core Module

03

Digital Marketing and Analytics

Core Module

04

Consumer Behaviour in Tourism

Core Module

05

Globalisation and International Business

Core Module

06

Research Methods for Business

Core Module

07

Destination Marketing and Management

Core Module

08

Strategic Brand Management

Core Module

Career Outcomes

Employment Rate

Graduates employed within 6 months

85%
Employed
Other

Average Starting Salary

£28,000 - £40,000 (GBP)

Core Focus & Roles

International Marketing Manager Tourism Product Development Manager Digital Marketing Specialist (Tourism) Destination Marketing Executive
Graduates are well-prepared for diverse roles in international marketing, tourism management, and related sectors. Opportunities exist in marketing agencies, multinational corporations, tourism boards, hospitality groups, airlines, and consultancies. The dual degree offers a distinct advantage in roles requiring both strategic marketing acumen and an understanding of the global tourism landscape.

Entry Requirements

language

English & Others

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Accepts 15 Years Education

Yes

GMAT N/A
GRE N/A
SAT N/A
ACT N/A
IELTS 6
TOEFL 80
PTE 59
Duolingo Not Accepted
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MAX. Backlogs Allowed

15

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Application Fee

Waiver Available

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Deposit Fee

Yes

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Document Submission Deadline

Fall:- June

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Application Deadline

Fall:- July

Apply for this Course open_in_new Official Course open_in_new
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Scholarship Deadline

Yes

school

Academic

  • Min GPA 70
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